Brand & Logo Design
People will typically associate colors with feelings and personality traits, but the color selection is also one of the most crucial aspects of brand design. Design colors must be consistent with the way you wish your consumers to view your brand.
“Research provided by Colorcom showed that it takes only 90 seconds for people to make a subconscious decision about a product and between 62% and 90% of that assessment is based on color alone.”
Now, there are no specific rules about what colors mean for your brand and if you should or should not use these colors in your design process, but there are guidelines that will help you better understand what your buyer’s perception will be.
EXCITEMENT-YOUTHFUL-BOLD
- Netflix
- Nintendo
- Coca Cola
- Target
- Lego
- YouTube
FRIENDLY-CHEERFUL-CONFIDENT
- Nickelodeon
- Amazon
- Shutterfly
- Harley Davidson
- Mozilla Firefox
OPTIMISM-CLARITY-WARMTH
- McDonalds
- Best Buy
- IKEA
- Subway
- Sprint
- Home Depot
- IMDB
- UPS
HEALTH-GROWTH-PEACEFUL
- Starbucks
- Animal Planet
- BP
- John Deere
- Whole Foods
- Girl Scouts
TRUST-DEPENDABLE-STRENGTH
- ATT
- American Express
- Walmart
- Dell
- Chase
CREATIVE-IMAGINATIVE-WISE
- Barbie
- Taco Bell
- Yahoo
- Syfy
- Hallmark
- Cadbury
BALANCE-NEUTRAL-CALM
- Apple
- Wikipedia
- Honda
- Forbes
- Lexus
- Mercedes-Benz
Why is color psychology important to brand design?
We live in a visual, fast-paced world. Consumers are most influenced by color and images- and are more than likely scrolling at a very fast rate.
What does your design say about your brand? Do you have strong visual imagery that reflects your brand personality? Does your brand evoke emotion from the ideal buyer? If you said NO to any of these questions, get started designing a visual package to attract and convert your target audience today!
