People will typically associate colors with feelings and personality traits, but the color selection is also one of the most crucial aspects of brand design. Design colors must be consistent with the way you wish your consumers to view your brand.
Now, there are no specific rules about what colors mean for your brand and if you should or should not use these colors in your design process, but there are guidelines that will help you better understand what your buyer’s perception will be.
What does your design say about your brand? Do you have strong visual imagery that reflects your brand personality? Does your brand evoke emotion from the ideal buyer? If you said NO to any of these questions, get started designing a visual package to attract and convert your target audience today!